eToy >>
RTMark
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||| HIAFF 3.0 | university of colorado | department of art and art history | digital arts area | in conjunction with alt-x | atlas | blurr
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[Intro] In late 1999, the largest online toy retailer, eToys, attempted to buy off
the domain name, etoy.com, from the European arts collective etoy, for
$500.000. etoy turned down the offer. In response, eToys obtained a court
order to
shut down etoy.com, which had been registered to etoy before eToys even
existed. To fight this circumspect corporate behavior, RTMark, unrelated to
etoy in any way before this
incident, launched the etoy fund: a Toywar project geared
towards reprimanding eToys by lowering their market share as much as
possible. RTMark's Etoy fund offers a number of different possible actions one
can take on behalf of this missive, in order to teach eToys and the dot-com
industry as a whole, a lesson they will never forget." The separate projects
can be supported anonymously and simply require the support of investors
anywhere.
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