Need >>
Tuomo Tammenpaa
Need is an artificial brand that offers consumers a nonexistent product through
existing product strategies.
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||| HIAFF 3.0 | university of colorado | department of art and art history | digital arts area | in conjunction with alt-x | atlas | blurr
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[Intro] Created by Tuomo Tammenpaa on January 8, 2000, Need offers a critique of
commercialization and false desire. Upon entering the site, visitors are
confronted with the same aesthetic qualities that are commonplace in
contemporary advertising. The graphic design imagery is enhanced by bold,
flashing words, catchy icons, and candy-coated plastic pink. This produces a
consumer-friendly environment that invites viewers to taste more.
Tammenpaa's work parodies the way consumer culture functions. The concept
behind Need is that no real product exists, but trendy marketing ploys are used
to create the desire for one. "Need is an artificial brand… Marketing [this]
nonexistent product becomes possible if the image is powerful enough.npaa).
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