HIAFF
Stylelab >>
Diesel

A flash showcase of the latest fashion by Diesel.
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||| HIAFF 3.0 | university of colorado | department of art and art history | digital arts area | in conjunction with alt-x | atlas | blurr
[Intro] The whole not.art section brings out the issue of art vs. form. Whether the creators of the Stylelab.com consider their advertisement to be art or not, like traditional artists, they are trying to appeal to the viewer's emotions and just like many digital artists they are counting on viewers' interaction with the piece. In this case, you get to experience the latest hottest concepts in Diesel fashion, with the latest hottest music and design in digital art. It may take a few rollovers and clicks for the viewer to realize that the piece is an advertisement. And hey, why should art be so friendly with commerce?