Avant-Pop >>
Mark Amerika
avant-pop
Avant-Pop. Is it a literary movement? A cultural phenomenon? A marketing
buzzword used to connote a new kind of net.art religion? Transposed with a
subtle anti-establishmentarian energy, the Avant-Pop Manifesto is supposedly
translated into 14 languages and is said to have been the first manifesto to
specifically address Internet art.
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||| HIAFF 3.0 | university of colorado | department of art and art history | digital arts area | in conjunction with alt-x | atlas | blurr
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[Intro] "Avant-Pop artists have had to resist the avant-garde
sensibility that stubbornly denies the existence of a popular media culture
and its dominant influence over the way we use our imaginations to process
experience. At the same time, A-P artists have had to work hard at not
becoming so enamored of the false consciousness of the Mass Media itself that
they lose sight of their creative directives. The single most important
creative directive of the new wave of Avant-Pop artists is to enter the
mainstream culture as a parasite would sucking out all the bad blood that lies
between the mainstream and the margin."
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