This
is the reality. Popular media (television, movies, magazines,
etc.) have, since World War II, increasingly held up a thinner
and thinner body image as the ideal for women.
In recent survey by Teen People magazine, 27% of the girls
felt that the media pressures them to have a perfect body.
Many
women suffer from body dissatisfaction, and assiduous dieting
and the relentless pursuit of thinness has become a normative
behavior among women in Western society (Rodin, Silberstein
& Striegel-Moore,1984).
Thinness
has not only come to represent attractiveness, but also has
come to symbolize success, self-control and higher socioeconomic
status. Marketdata Enterprises, Inc. estimated the size of
the weight loss industry for 1994 at $32,680 billion.
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