HYPERTEXUAL CONSCIOUSNESS (1995-1997)


Soon after arriving at Brown University in 1995, Amerika immediately began creating an entirely new work of theoretical art called "Hypertextual Consciousness." This evolving work of online critifiction was yet another conceptual art experiment that tackled many of the themes/issues that he found prescient during the course of developing GRAMMATRON. "When writing for the more fluid fields of cyberspace," says Amerika, "I found that fiction, faction, and nonfiction, all began to blur, and that theoretical concepts could easily be morphed into concept-characters whose computer programmed behaviors fed into a fictionalization process that made the act of writing theory feel much more like a narratively-driven form of hyperrhetoric." Soon he was "exhibiting theory" all around the digital art world and the signature-style of HTC became a prototype for online critical art making.
 
Hypertextual Consciousness 1.0